Hello, I am Dharmesh Ba. I'm a UX research consultant who specialises in designing for India. I currently help startups build a research culture to connect closer to their users. I have been a part of the core team in prominent fintechs - Rupeek, Cleartax and Setu.
In 2019, I established India's first open-source user research lab called D91 Labs within Setu. I co-organise South East Asia's most prominent design in tech conference, 'DesignUp'.
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What am I currently building? π οΈConnect with me π Select projects: πTalks & Workshops: π¬Collaborate with me: ππ½
What am I currently building? π οΈ
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A Youtube channel and a newsletter to discuss ideas around building for India.

A cohort based course to learn the fundamentals of user research. Launching Soon
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Connect with me π
Select projects: π
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Design principles to build better financial products with Account Aggregator in collaboration with Meta.

A research series on how young Indians manage money and their financial choices

A research series to explore the role of money in the lives of Indian small businesses
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Talks & Workshops: π¬
I have been fortunate to have shared my design research experience with young minds across the countries. A short selected list of places who have hosted me in the past.
Collaborate with me: ππ½
Drop a mail to dharmesh.ba@hey.com to conduct the βArt of Conversation - a primer on UX researchβ workshop for your team.
Due to time constraints, I have paused my efforts to do 1:1 mentoring and consultation session.
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